You have started a new business but nobody knows about it . You are not getting any sales , no body is visiting your website . So , how to fix it ?
I guess you will say advertising , right ? Yes , your answer is right but how can you advertise your business if you don’t have enough money ?
How to promote or advertise your business for free ?
Today , I am going to tell you the simplest ways to advertise your business and these ways are totally free .
Yes , totally FREE
First of all understand the concept of advertising .
Where do you see most of advertisements ?
TV , Youtube , Newspapers , magazines etc.
So , what is the point of showing advertisements there ? The simple point is that lots of people watch or read these things . These things already have an audience base . Now , advertisers want to capture the attention of audience of those newspapers or magazines or TV shows . So , to capture the attention of these audience the advertisers advertise in these sources .
The main point here is that the main motive of advertisements is to capture the attention of audience .
Now , a very important thing in advertising something is that we should always advertise in front of right audience . If you are advertising a printer to an ebook writer , it makes no sense . Why would an ebook writer use a printer ? Right ?
So , basically to choose a channel where to advertise always keep in mind the type of audience . The type of audience you are advertising to , are they okay for your product or not ?
So , what is the free method to promote ?
Now , the free method I was talking about is the one you already using as a time pass . Even the kids are using this thing but only very few people see this thing as a great advertising source where anybody can advertise their product and business totally free .
The free method or channel I am talking about is SOCIAL MEDIA .
Millions of people use social media and you can easily find any kind of audience there . Why I am pointing again and again on the kind of audience is because if you are not advertising in the right place , then you will not get as much as traffic as you can get .
There are different types of social media , every type of social media carries different kind of audience .
So , how to choose which kind of social media you should use for which product or business ?
I will not say there is a sure shot method , but I will definitely say what you can do to check .
Just go to all popular social media channels and make your account there . Start advertising there , now wait for 1 or 2 months and see top three to five social media channels which are driving most traffic to your website . Now , spend more time in advertising there and neglect or give less time to other social media platforms .
I will give you a normal idea of different audience you can get in different social media channels . Although , it does not mean that these channels only contain such type of audience . So , try in all .
- Facebook , twitter , reddit, google plus – All kinds of audience are here .
- Instagram – Short videos and pictures
- Pinterest – Pictures
- Linkedin – Jobs and business
- Quora – Problem Solving
If you have a photographer or pictures collecting website , your promotion will work best in instagram and pinterest . If you are writer , quora qill be best .
So , basically to start advertising first of all start with facebook as it have all kind of audience .
So , now the question is that how to find the right audience for your product in different social media channels .
Now , the traffic you can get from social media is of two types –
- Long lasting traffic
- Instant but short life traffic
- Long Lasting Method – Now , first method is the one which is meant for proper brand building . This method is time consuming . In this method you have to create social media profile for your brand and with regular posting , you have to make your own audience . For this method you can create a page , group and also a profile in the name of your business . Slowly , slowly build your audience and whenever you post a link , this audience you built will come to your business website .
- Instant traffic – This type of traffic don’t last for more than 1 day , but at the instant of your posting links . You will get a lots of traffic instantly . So for this method , you basically needs to use two things –
- Groups or communities ( most effective )
- Hashtags (#xyz) ( little less effective )
You have to use both methods but for different social medias like first method for facebook and second one for twitter .
How to use this method ?
So , first of all from your existing profile go and join different groups and communities related to your product . Like for a blog , join groups of advertise your blog here , share your blog with world etc.
In facebook , go to search bar search the name of kind of your business or product like for promoting ebooks . Search ebooks . Now go to groups option and start joining these groups .
The only thing you need to take care of is that don’t spam . Only promote your product there where the group invites advertisements . Don’t join anybody’s else group like fan groups . Let me explain you with one simple example – Suppose , there is a group or community of blogging tricks . In this group some people only the chief ones share their links . If you start to promote your link there , it will be seen as spam . So , avoid such groups .
For twitter or other sources like that you can use hashtags after your posted link . Like if you are posting your ebook link add hashtag ebook , add hashtag subject of ebook etc.
Like if I promote my business blog , I will post link . After link , #business #blog etc. You can also check these three tips to promote your website in social media .
As I said this is instant method , so don’t accept it will work forever . But it can give you audience instantly and if your product is nice , people will come back to you . If you are confused in choosing which job or business you should do , then read this post .