You are writing amazing blog posts but nobody is clicking on them . You are advertising but still you are not getting enough traffic .
Hello everyone , this is Arpit Rana from learnsomebusiness.com and today I am going to tell you the reasons why nobody is reading your content . I will also share some amazing tricks to fix it .
So , before beginning I want to ask you one simple question what you see before clicking on a link .
- In google , you see this –
- In social media , you see this –
What is common here ?
You are seeing mainly –
- Title of post
- Featured image
Now , according to priorities for making people to click –
- Title of post . (most important)
- Description=featured image (important)
- URL(not so important)
I am only pointing on these things because you only see these things before clicking on the link . So , to make people click you have to change these things .
Now , common mistakes by people in title of post –
- Booring title – You want to read something booring ? offcourse not !! Yes , there is a point . If you want to make people click , your title should feel interesting . Easiest way to make people feel that your content is interesting by invoking curiosity . Try to invoke curiosity by adding how , how to , shocking facts , surprising facts etc. in your title .
- Irrelevant- If your content and title are not relevant , no one will come back to your website after one click . Also if your featured image , description and title are not relevant it causes doubts in the mind of people who is looking at your link . So , everything should be relevant .
Mistakes in description –
- Not pointing to why you should read this post – See , people write in description that this blog contains this and that . But wait okay we know that this blog contains this and that but I will only read something if I know why I should read this post . Okay ? So , what you should do is simple you just need to write in description that why you should read this post .
- Tough to understand – Your description should be in the language that is easy to understand . Don’t write too complex language , I suggest you to write in simple language .
- Irrelevant – same as I explained above .
Mistakes in featured image –
- People are not understanding what is this image – Your image should be easy to understand . I mean people should understand that why you are using this image . For example – I can’t use a pic of dog for this post , that is why I am using something related to click .
- Low quality images – Use high quality images of good size , nobody likes to see poor quality pictures .
- Irrelevant – same as I explained above .
Mistakes in URL – ( not important , but important for seo )
- Structure of url – This is not an important factor in general , but if your post url contains date and is very old . Some people will reject reading that post . As I said it happens rarely . But what is important is that for SEO , if you want to rank higher avoid urls containing symbols and dates .
- Irrelevant – Here , also for seo mostly .
So , what are the special tricks to improve and make people click on your blog –
- As I said try to invoke curiosity in your title , so there are some special lines that you can use in title like – Ten benefits of using search console , number 6 will surprise you Online vs offline business , shocking difference .
- Try variations and see which one is working best for your content . See there are different readers for different blogs and what they like is also different . So , add variation . By variation I mean you can invoke curiosity in title and tell why you should read this post in description or curiosity in both or curiosity in image and why you should read this post in both title and description . I mean you can try all these and see which one is working best . Generally , I have observed that Curiosity in title , why you should read in description and a high quality related to topic image works best for my blogs .
- Change settings of your permalinks to post name . I guess it is only available for wordpress users .
- Relevance is most important for every component of your article starting from title to images , description to content of your article .
- The final tip I have for you is to share in the community or group where people really wants to read the post you are sharing . There is no point of sharing a business blog post in animal lovers group . Here I have tips for you to how to bring traffic to your blog , totally free